She was named by Forbes Vietnam as one of the 30 most influential under-thirty in the country.
Tan Thi Shu was born in 1986 in a poor H’Mong family in Sa Pa, a beautiful mountainous town in the northern province of Lao Cai.
Her family was in fact so poor it could only afford one meal a day. She started working at the age of 12, selling brocade fabric. A year later, like most of her peers, she became a peddler in Sa Pa.
Her mind was always teeming with unanswered questions: “Why are my parents so poor? Why am I different from the rest? Why can’t I go to school and have the same opportunities as others? Wherever I go, I can’t find anyone else who looks like me…”.
She recalls how self-conscious and miserable she felt when some children visiting Sa Pa made fun of her short stature and looks.
This continued to haunt her until she reached 20 before she accepted herself for what she was – a poor girl without education. But for her that acceptance was not a sign of defeat, only motivation.
She began to learn English by speaking with foreign tourists starting with simple phrases like “Have a fun trip.” And then by working at a restaurant.
“At that time it wasn’t important how much I earned in a day, it was all about how much I learned.”
It was around this time that she first began to think about Sapa O’Chau, hoping to use tourism to support her H’Mong community. It took her a few conversations with visitors from afar to gain the determination to realize her dream.
“One day I was talking about my dream with four Australian friends. They didn’t give me money to fulfill my dream, but they gave me motivation. I thought through and asked myself ‘If I don’t do it, who will’?”
In 2007 Sapa O’Chau was taking shape in her mind. O’Chau in the H’Mong language means “thank you”, so it was thanks to Sa Pa, the land that raised Shu and introduced her to many tourists.
There was once a time when she was just a dirty peddler on the street and a foreign couple let her into their hotel room to clean up and then join them to eat in a restaurant. A meal in a restaurant was something a poor H’Mong girl could not dream of.
The project began in 2009 with the opening of the first H’Mong homestay in her own Lao Chai hamlet.
In 2013 she established a company and expanded into other tourism-related services such as coffee shops, hotels and tours. Now the company has more than 50 employees and a branch in Hanoi, and helps 100 children go to school and work every year.
Give and receive
Creating jobs and opportunities to study for local H’Mong and Dao children have remained among Sapa O’Chau’s goals since incorporation. This is the difference the H’Mong girl who was honored by Forbes magazine has made.
Shu said: “I even teach peddlers, those little girls you see constantly running after visitors. They do it because they don’t know any better, all to get some money and food. Girls attending my class will not do it again. They become tour guides, open shops or continue to study in Hanoi… I give them an opportunity and can see how it broadens their future.”
However, not everyone is accepted into the classes, and there are certain criteria. It is non-negotiable that they must have a dream. She prefers to take in orphans who do not have the opportunity to attend school or find jobs and people from poor families lacking support from the family.
In the class, the children are not only taught about culture but also English. By getting in touch with foreign volunteers in Sa Pa who are also tourists, she provides practical insights to the future tourism workers besides offering a valuable experience to the visitors.
Australian Boyd Adams is an English teacher at one of Sapa O’Chau classes, and cannot hide his excitement: “I’ve been volunteering for seven years, teaching English to children in Southeast Asian countries. You see this class … such fun. I really love the people here.”
The idea of bringing visitors and students together was sparked by the deep impression left in Shu by a Dutch couple who visited Lao Chai hamlet in the 1990s when she was still young.
They had been supposed to stay in Sa Pa for only two days, but extended it to one week after taking a liking to the people there, learning about local ethnic communities and trying to helping them.
When they left there was much crying on both sides.
Shu disagrees with the widely held view that travelers should “Take nothing but photographs, leave nothing but footprints”. She points out that it is thanks to those visitors who left more than just footprints that there is a story about a H’Mong girl who works hard in the tourism industry today.
It was those who invited her, a little peddler, into a restaurant, the Australian friends who supported her dream and the international volunteers who spent years teaching English to children in this misty town.
Realize your own beauty
Sa Pa still has many children whose very survival depends on their hawking on the streets. So seeing the rapid development of the town makes Shu happy but also a little worried. She is happy that her homeland is developing and worried that its people might not be able to keep up with the development.
“There are many people who have been left behind because they couldn’t keep up. Some had to sell all their lands not knowing how they will continue to live and how their children will be able to survive when farming was all they ever knew.”
She has found that due to the lack of human resources in Sa Pa, businesses have to hire people from the plains, causing significant cultural changes.
Therefore, to ensure sustainable tourism growth, the first thing Shu wants to teach people is to recognize their own beauty. People became too familiar with the scenery and appearance of where they grew up that they fail to see it is special.
“But for tourism, you need to know what you have that is more beautiful than what others have. You need to be the one in the middle, who evokes in visitors a desire to visit here.”
Shu cites the example of Muong Hoa valley, the place where she was born, which completely changes its appearance every season. But locals are too familiar with the sights whereas foreigner visitors are extremely impressed.
It is important for workers in the tourism industry to know how to talk about it. Shu also emphasized the role of locals in Sa Pa: “We have to have enough knowledge, as well as humor, to tell them the story of our culture.”
Beauty can come from the simplest of things such as houses, folk music instruments and cultural traits. The six ethnic communities offer visitors a rich folk cultural treasure to discover and study. Shu thinks it is this kind of beauty that makes visitors want to come back.
Having attended many seminars on sustainable tourism in the U.S, U.K, Australia, the Philippines, Laos, Thailand, Malaysia, South Korea, and Singapore, Shu wants children in her hometown to have big dreams.
“If you have a dream for five or even 10 years, it doesn’t really matter.”
Shu thinks that Sa Pa should develop more homestay facilities, where visitors can experience local culture and immerse themselves in the cultural values of each ethnic group.
“There should be a long-term plan for the next 30-50 years that should not be changed, and people should follow it. It is better to have 10 small but nice rooms and a regular flow of customers than hundreds of rooms but only customers during weekends,” said Shu.