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Published: March 29, 2023 10.26am BST
Author
- Agnes ErzseResearcher, SAMRC/Centre for Health Economics and Decision Science- PRICELESS SA, University of the Witwatersrand
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Agnes Erzse is supported by the SAMRC/ Wits Centre for Health Economics and Decision Science, PRICELESS, University of Witwatersrand School of Public Health, Faculty of Health Sciences, Johannesburg South Africa (23108).
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It is almost impossible nowadays to listen to the radio, watch TV or scroll through social media without being exposed to an advertisement telling us that all we need for a little happiness and love is a sugary drink or a fast-food snack. There’s nothing that a tasty, affordable, ready-made meal cannot fix, we are asked to believe.
Over many decades our food environments have relentlessly been encouraging us to make choices that are harmful to our health, through pricing, marketing and availability. This rise in advertising has contributed to a growing global obesity crisis as well as nutrition deficiencies as more and more people opt to eat unhealthy food.
We each have the right to buy whatever we can afford. But commercial forces limit our freedom of choice more than we think. New evidence published in The Lancet shows that key causes of ill health – such as obesity and related noncommunicable diseases – are linked to commercial entities with deep pockets and the power to shape the choices people make. They do this by influencing the political and economic system, and its underlying regulatory approaches and policies.
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