Company fined for dressing models in see-through clothes for street marketing

Thanh Nien News

CAN THO – Tuesday, September 08, 2015 19:40 Email Print

Women stand on a street in the Mekong Delta city of Can Tho to promote a coffee brand on September 6, 2015. Photo credit: VietNamNet Women stand on a street in the Mekong Delta city of Can Tho to promote a coffee brand on September 6, 2015. Photo credit: VietNamNet

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Culture inspectors in Can Tho in the Mekong Delta have fined a company VND8 million (US$361) for a street marketing campaign that had female models dressed in see-through clothes with their colorful bras visible.

Local media reported that Mat Troi Lon (Big Sun) Co. Ltd. planned to run the campaign between September 6 and 10 to promote a coffee brand.

Under a plan approved by local officials, the media company would send 20 people to downtown streets in T-shirts and shorts.

But after some locals complained, right on the first day, that the outfits were too “revealing” and “inappropriate,” culture officials decided to revoke the campaign’s license immediately.

Tran Dinh Hai, chief inspector at the city’s culture department, told Tuoi Tre newspaper that the company explained that it only “wanted to leave an impression.”

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