Vietnamese designers raise body-shaming awareness through print ads


Updated : 05/08/2017 15:32 GMT + 7

Print ads aimed at crushing stereotypes about physical beauty are the theme of a competition held for young designers in Vietnam.

The designs send a haunting message about body shaming, the practice of making negative comments on a person’s body shape or size.

The 16 best designs were voted on by Facebook users, ten of which will be selected by a board of judges for exhibition at a festival this weekend at the Ho Chi Minh City campus of the Foreign Trade University.

The contest, Creative Marcom Challenge, was part of the university’s series of events to provide students with insights into the field of marketing and communications.

The designs addressed both male and female body shaming, with the use of relatable and humorous symbols to criticize personal ridicule and make a statement of respecting differences and natural beauty.

Do Ky Minh Triet, 22, said his work depicts a young girl being shaped by the 90-60-90 standards of body measurement, a V-shaped face and the make-up styles of supermodels.

“My work criticizes media distortion of the so-called perfect beauty,” Triet said. “The media are promoting advertisements on lifestyles, beauty products and supplements to influence consumers based on unrealistic standards of beauty.”

“Don’t base your definition of beauty on media depiction,” Triet said. “The perfect beauty is a lie.”

‘The Perfect Body’ by Do Ky Minh Triet

Approaching body shaming from a man’s perspective, Do Quang Khanh, 21, designed a print ad featuring a banana, a common innuendo for the male genitals.

Khanh was inspired by the saying “handsome is as handsome does” to raise his point that the size of a man’s genitals should not define his masculinity or be the topic for humiliation, as it is his personality that counts.

‘The Inside That Matters’ by Do Quang Khanh

Other print ads submitted to the Creative Marcom Challenge:

‘Perfection’ by Nguyen Vuong Quynh Nhu

‘Flat, So What?’ by Pham Huynh Phuong Thao

‘Beauty Size’ by Le Dinh Phong

‘Hero Is Inside Not The Size’ by Phan Minh Cuong

This entry was posted in Hội họa - Painting, Nghệ thuật - Arts, Văn hóa - Culture and tagged , , , by Trần Đình Hoành. Bookmark the permalink.

About Trần Đình Hoành

I am an attorney in the Washington DC area, with a Doctor of Law in the US, attended the master program at the National School of Administration of Việt Nam, and graduated from Sài Gòn University Law School. I aso studied philosophy at the School of Letters in Sài Gòn. I have worked as an anti-trust attorney for Federal Trade Commission and a litigator for a fortune-100 telecom company in Washington DC. I have taught law courses for legal professionals in Việt Nam and still counsel VN government agencies on legal matters. I have founded and managed businesses for me and my family, both law and non-law. I have published many articles on national newspapers and radio stations in Việt Nam. In 1989 I was one of the founding members of US-VN Trade Council, working to re-establish US-VN relationship. Since the early 90's, I have established and managed VNFORUM and VNBIZ forum on VN-related matters; these forums are the subject of a PhD thesis by Dr. Caroline Valverde at UC-Berkeley and her book Transnationalizing Viet Nam. I translate poetry and my translation of "A Request at Đồng Lộc Cemetery" is now engraved on a stone memorial at Đồng Lộc National Shrine in VN. I study and teach the Bible and Buddhism. In 2009 I founded and still manage on positive thinking and two other blogs on Buddhism. In 2015 a group of friends and I founded website CVD - Conversations on Vietnam Development ( I study the art of leadership with many friends who are religious, business and government leaders from many countries. In October 2011 Phu Nu Publishing House in Hanoi published my book "Positive Thinking to Change Your Life", in Vietnamese (TƯ DUY TÍCH CỰC Thay Đổi Cuộc Sống). In December 2013 Phu Nu Publishing House published my book "10 Core Values for Success". I practice Jiu Jitsu and Tai Chi for health, and play guitar as a hobby, usually accompanying my wife Trần Lê Túy Phượng, aka singer Linh Phượng.

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