Cheap imported fruits preferred over domestic products

Last update 16:00 | 21/04/2017
VietNamNet Bridge – More Vietnamese are buying imported fruit, which have become surprisingly inexpensive.


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At large supermarket chains such as Big C and Vinmart, apples and pears from the US and France are quoted at a low VND40,000-90,000 per kilo.

Big C sells one kilo of apple imported from France at VND39,900 per kilo, while US Gala apple at VND59,900, South Korean pear VND70,000 and seedless South African grapes VND135,000.

At Vinmart, Juliet Organic apple is quoted at VND89,000 per kilo, French Gala apple VND66,000, US Gala VND89,000 and South African grapes VND115,000.

A buyer at Big C told reporters that “imported fruits are just as cheap as domestic products”.

In the past, import fruit prices were no less than VND80,000-200,000 per kilogram.

The too low selling prices of import fruits make many housewives anxious.

However, the too low selling prices of import fruits make many housewives anxious. “I wonder if the quality is good enough and if the retailers are honest in declaring the products’ origin,” they buyer said.

“Vietnamese don’t believe that cheap products can have high quality,” she explained.

Explaining the sharp falls in import fruit prices, the representative of Big C said instead of importing fruits through intermediaries, Big C now imports fruits directly from suppliers, which helps cut costs.

The retailer tries to stimulate demand by offering price discounts in sales promotion programs.

Vu Thi Hau, deputy CEO of Nhat Nam JSC, which runs Fivimart chain, confirmed that Fivimart now sells American and French apples at VND50,000-70,000 per kilo, and the price would be stable through the year.

“We can sell imports at low prices because we import products directly from suppliers,” Hau said.

The import fruit prices are still high at street privately run shops which advertise that they provide the best-quality fresh products.

However, Hau said that the shops have to sell fruits at high prices because they import fruits in small quantities and the prices must be high enough to cover the loss from rotten products.

The Ministry of Agriculture and Rural Development confirmed the increasingly high imports of fruits. In 2017-2018, when free trade agreements take effect, more fruits will arrive as the import tariff will be cut to zero percent.

A report of the ministry showed that fruit imports soared in March 2017, worth $12 million. In the first three months of the year, Vietnam spent $171 million, or VND4 trillion, to import fruits from the US, Australia, and New Zealand, an increase of 52 percent over the same period of 2016.RELATED NEWS

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Thanh Lich

This entry was posted in Nông nghiệp - Agriculture, Nhập khẩu nông phẩm - agriculture product import and tagged , by Trần Đình Hoành. Bookmark the permalink.

About Trần Đình Hoành

I am an attorney in the Washington DC area, with a Doctor of Law in the US, attended the master program at the National School of Administration of Việt Nam, and graduated from Sài Gòn University Law School. I aso studied philosophy at the School of Letters in Sài Gòn. I have worked as an anti-trust attorney for Federal Trade Commission and a litigator for a fortune-100 telecom company in Washington DC. I have taught law courses for legal professionals in Việt Nam and still counsel VN government agencies on legal matters. I have founded and managed businesses for me and my family, both law and non-law. I have published many articles on national newspapers and radio stations in Việt Nam. In 1989 I was one of the founding members of US-VN Trade Council, working to re-establish US-VN relationship. Since the early 90's, I have established and managed VNFORUM and VNBIZ forum on VN-related matters; these forums are the subject of a PhD thesis by Dr. Caroline Valverde at UC-Berkeley and her book Transnationalizing Viet Nam. I translate poetry and my translation of "A Request at Đồng Lộc Cemetery" is now engraved on a stone memorial at Đồng Lộc National Shrine in VN. I study and teach the Bible and Buddhism. In 2009 I founded and still manage on positive thinking and two other blogs on Buddhism. In 2015 a group of friends and I founded website CVD - Conversations on Vietnam Development ( I study the art of leadership with many friends who are religious, business and government leaders from many countries. In October 2011 Phu Nu Publishing House in Hanoi published my book "Positive Thinking to Change Your Life", in Vietnamese (TƯ DUY TÍCH CỰC Thay Đổi Cuộc Sống). In December 2013 Phu Nu Publishing House published my book "10 Core Values for Success". I practice Jiu Jitsu and Tai Chi for health, and play guitar as a hobby, usually accompanying my wife Trần Lê Túy Phượng, aka singer Linh Phượng.

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