Vietnamese drinkers enrich brewers

Last update 12:00 | 09/08/2017
VietNamNet Bridge – Brewers and pubs are thriving thanks to Vietnamese wine and beer consumption.


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Hong Binh, 35, an office worker in district 3, HCMC, said he drinks beer with his friends at least once a week, sometimes at Bo Ke, a popular restaurant, and sometimes at a restaurant on Nguyen Van Cu street in district 5.

“This is our hobby. We can enjoy them time when drinking beer,” he said, adding that he and his friends help the owners of the beer clubs get rich.

According to Euromonitor, the increase of the middle-class income earners and young people has increased demand for wine and beer by 300 percent since 2002, while the market value was estimated at VND147.2 trillion in 2016. 

Sabeco, the brewer with the largest market share, has capitalization value of $3.15 billion, becoming the enterprise with the fifth largest capitalization value on the HCMC bourse, just after Vinamilk, the nation’s dairy producer, PV Gas, Vietcombank and VinGroup.

According to Euromonitor, the increase of the middle-class income earners and young people has increased demand for wine and beer by 300 percent since 2002, while the market value was estimated at VND147.2 trillion in 2016.

The market analysis firm predicted that the consumption per capita would reach 40.6 liters this year, which would make Vietnam the largest beer consumer in SE Asia.

In its latest report, Euromonitor said that Vietnam will be the next major battlefield for brewers.

Dan tri cited a Ministry of Industry and Trade’s report as showing that each Vietnamese drank 42 litres of beer on average in 2016, an increase of 4 litres on last year.

The industry’s growth was 9.3 percent last year, 14.4 percent lower than the year-end goal because excise tax was increased by 5 percent to 55 percent last January. It will be raised to 65 percent next year.

Every year, Vietnam has 1 million citizens who turn 18 years old, old enough to drink.

Binh said men can drink five bottles each time they gather. In Vietnam, drinking capacity can be a sign of men’s wealth, openness and health.

“Vietnamese really drink too much,” said Apiradee, 28, an official of a Thai ad firm which has an office in HCMC, adding that Thais don’t drink so much, just 1-2 bottles. She said she was surprised that beer is cheap in Vietnam and that bars and beer clubs open so rapidly in Hanoi and HCMC.

Meanwhile, in Thailand, any pub or night club which sells alcoholic drinks to people under 20 will have their operation licenses revoked.

Yoshiki Otani, 50, a Japanese businessman, who specializes in importing porcelain products from Vietnam to Japan, also said that Vietnamese laws are too lax for alcohol drinkers.

With a gross margin of 35 percent for food and 50 percent for beer, investors can take back the investment capital in beer clubs within 12 months.

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Thanh Mai

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This entry was posted in Economics - Kinh tế and tagged , by Trần Đình Hoành. Bookmark the permalink.

About Trần Đình Hoành

I am an attorney in the Washington DC area, with a Doctor of Law in the US, attended the master program at the National School of Administration of Việt Nam, and graduated from Sài Gòn University Law School. I aso studied philosophy at the School of Letters in Sài Gòn. I have worked as an anti-trust attorney for Federal Trade Commission and a litigator for a fortune-100 telecom company in Washington DC. I have taught law courses for legal professionals in Việt Nam and still counsel VN government agencies on legal matters. I have founded and managed businesses for me and my family, both law and non-law. I have published many articles on national newspapers and radio stations in Việt Nam. In 1989 I was one of the founding members of US-VN Trade Council, working to re-establish US-VN relationship. Since the early 90's, I have established and managed VNFORUM and VNBIZ forum on VN-related matters; these forums are the subject of a PhD thesis by Dr. Caroline Valverde at UC-Berkeley and her book Transnationalizing Viet Nam. I translate poetry and my translation of "A Request at Đồng Lộc Cemetery" is now engraved on a stone memorial at Đồng Lộc National Shrine in VN. I study and teach the Bible and Buddhism. In 2009 I founded and still manage dotchuoinon.com on positive thinking and two other blogs on Buddhism. In 2015 a group of friends and I founded website CVD - Conversations on Vietnam Development (cvdvn.net). I study the art of leadership with many friends who are religious, business and government leaders from many countries. In October 2011 Phu Nu Publishing House in Hanoi published my book "Positive Thinking to Change Your Life", in Vietnamese (TƯ DUY TÍCH CỰC Thay Đổi Cuộc Sống). In December 2013 Phu Nu Publishing House published my book "10 Core Values for Success". I practice Jiu Jitsu and Tai Chi for health, and play guitar as a hobby, usually accompanying my wife Trần Lê Túy Phượng, aka singer Linh Phượng.

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