Three foreign fashion brands opened shops in early September – Stradivarius and Massimo Dutti from Spain, and H&M from Sweden. Vietnamese queued up at H&M shop on the opening day.
What Zara and H&M accomplished with their first shops in Vietnam, according to analysts, showed the attractiveness of the fast fashion market. Uniqlo will also open in Vietnam soon. Continue reading “Vietnamese fast fashion market a gold mine”