The fruit of our actions in the marketplace


Update: June, 25/2017 – 09:00

Viet Nam News by Hoàng Linh

What to eat and drink has become a major topic of conversations these days, and very often, this turns out to be controversial.

People talk about ways in which fruits are ripened, artificially coloured or coated, how excessive use of chemicals in production make the fruits toxic, how fruits from a particular country are dangerous because they never rot for a long time, and so on.

All said and done, citing reasons varying from food hygiene to wider choice, a trend has emerged over the last few years of people in major cities preferring to buy imported fruit.

“Imported fruit is generally bigger, and have more beautiful colours. The taste is better and more intense. I buy it as gifts for my boss, those who are sick and to share with friends,” said Nguyễn Thu Hương, a housewife.

Hương’s right. The Fuji apple, Thomcord grape from the US and strawberry from Australia are bigger in size and taste better than local varieties. And then there are some fruits that do not grow in Việt Nam, making imported ones an even better choice as presents.

“I used to buy Vietnamese fruit a lot to present to people. However, I prefer imported ones now. We have the tradition of giving fruits and an envelope of money when people are sick, but these days, not many people like to receive money. So I buy imported fruit so that the offering looks more valuable and I myself feel better about it,” Hương said.

Imported fruit is expensive. A kilo of New Zealand apple can cost up to five times than Vietnamese apples. But many people do not hesitate to choose the expensive option. In the homes of many wealthy families, domestic fruit has been replaced with imported ones.

“The first reason is better taste. Another is that they do not eat much, so they want to use the best products,” said Nguyễn Thùy Linh, a saleswoman at an imported fruit store on Bà Triệu Street in Ha Noi.

“The imported fruit is stamped, making buyers feel more secure about its origin. Nowadays, buyers worry a lot about food origin and hygiene, GMO food, pesticides and other things. Those who can afford it buy imported fruit for such reasons,” Linh said.

However, in several cases, it has been found that fake labels were used on fruit supposedly imported from the US, Japan and other countries. So it has become even more difficult to be sure of the fruit’s origin.

Despite this, the volume of imported fruit sold in the market is still high, which means Vietnamese fruit farmers are suffering.

In February, banana farmers in several provinces were hit as prices plummeted from VNĐ14,000-17,000 per kilo to VNĐ1,000-3,000. Unable to sell, the farmers fed their cattle with the fruit.

Several campaigns have been launched this year to encourage people to buy Vietnamese fruit and support local farmers. While these campaigns do succeed partially in getting people to buy Vietnamese fruit, the habit is not sustained.

Early April this year, hearing that farmers growing watermelons in Quang Ngai could go bankrupt because they were not able to sell their produce, HCM City residents launched a campaign to help them. A wide cross section of the people responded, including office workers, students and housewives.

This has happened previously with banana in Dong Nai, lychee in Bac Giang and dried onions in Soc Trang.

But experts say that such campaigns can only be stop-gap measures to reduce farmers’ losses. It cannot happen whenever the price of farm produce drops.

So what can be done?

It is clear that with a population of over 90 million, there can be a big market for domestic fruit, and our farmers should do well.

Of course, farmers and processing enterprises should improve product quality, but they need the incentive of decent prices and guaranteed sales, which is where we consumers come in.

Are we ready to support our farmers in the long run? VNS

This entry was posted in Nông nghiệp - Agriculture, Thị trường tiêu thụ nông phẩm and tagged , , , by Trần Đình Hoành. Bookmark the permalink.

About Trần Đình Hoành

I am an attorney in the Washington DC area, with a Doctor of Law in the US, attended the master program at the National School of Administration of Việt Nam, and graduated from Sài Gòn University Law School. I aso studied philosophy at the School of Letters in Sài Gòn. I have worked as an anti-trust attorney for Federal Trade Commission and a litigator for a fortune-100 telecom company in Washington DC. I have taught law courses for legal professionals in Việt Nam and still counsel VN government agencies on legal matters. I have founded and managed businesses for me and my family, both law and non-law. I have published many articles on national newspapers and radio stations in Việt Nam. In 1989 I was one of the founding members of US-VN Trade Council, working to re-establish US-VN relationship. Since the early 90's, I have established and managed VNFORUM and VNBIZ forum on VN-related matters; these forums are the subject of a PhD thesis by Dr. Caroline Valverde at UC-Berkeley and her book Transnationalizing Viet Nam. I translate poetry and my translation of "A Request at Đồng Lộc Cemetery" is now engraved on a stone memorial at Đồng Lộc National Shrine in VN. I study and teach the Bible and Buddhism. In 2009 I founded and still manage on positive thinking and two other blogs on Buddhism. In 2015 a group of friends and I founded website CVD - Conversations on Vietnam Development ( I study the art of leadership with many friends who are religious, business and government leaders from many countries. In October 2011 Phu Nu Publishing House in Hanoi published my book "Positive Thinking to Change Your Life", in Vietnamese (TƯ DUY TÍCH CỰC Thay Đổi Cuộc Sống). In December 2013 Phu Nu Publishing House published my book "10 Core Values for Success". I practice Jiu Jitsu and Tai Chi for health, and play guitar as a hobby, usually accompanying my wife Trần Lê Túy Phượng, aka singer Linh Phượng.

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