Vietnam’s first ‘book city’ opens in Binh Duong


Updated : 06/02/2017 18:50 GMT + 7

The first-ever ‘book city’ in Vietnam welcomed its first visitors on Thursday inside a mega shopping mall in Binh Duong, a neighboring province of Ho Chi Minh City.

The 3,000 square meter ‘Phuong Nam Book City’ features 500,000 books and reading spaces aimed at attracting Vietnamese youth to the venue at AEON Mall Binh Duong Canary at No. 01 Binh Duong Boulevard, Thuan An Town.

“We wanted to create a unique space for books, a place where every book that a reader needs could be found,” said Ngo Le Huan, deputy director of Phuong Nam Corp (PNC), the company behind the mega bookstore.

“Our main target is readers between 18 and 35 years old, though we also feature a children’s section for younger readers.”

To open such a large bookstore has been a dream of PNC for many years, Huan said, adding that the company has always wanted a space big enough to display massive amounts of books from popular local and foreign publishing houses.

Nearly 200 local suppliers and around 70 foreign suppliers contribute to the bookstore’s collection, according to Huan.

The Phuong Nam Book City also features a book café where customers can enjoy a newly bought book while sipping a cup of steaming coffee.

Customers can use a database at the entrance of the store to locate specific titles.

The total investment for the mega bookstore is around VND50 billion (US$2.2 million).


This entry was posted in Bình Dương and tagged , by Trần Đình Hoành. Bookmark the permalink.

About Trần Đình Hoành

I am an attorney in the Washington DC area, with a Doctor of Law in the US, attended the master program at the National School of Administration of Việt Nam, and graduated from Sài Gòn University Law School. I aso studied philosophy at the School of Letters in Sài Gòn. I have worked as an anti-trust attorney for Federal Trade Commission and a litigator for a fortune-100 telecom company in Washington DC. I have taught law courses for legal professionals in Việt Nam and still counsel VN government agencies on legal matters. I have founded and managed businesses for me and my family, both law and non-law. I have published many articles on national newspapers and radio stations in Việt Nam. In 1989 I was one of the founding members of US-VN Trade Council, working to re-establish US-VN relationship. Since the early 90's, I have established and managed VNFORUM and VNBIZ forum on VN-related matters; these forums are the subject of a PhD thesis by Dr. Caroline Valverde at UC-Berkeley and her book Transnationalizing Viet Nam. I translate poetry and my translation of "A Request at Đồng Lộc Cemetery" is now engraved on a stone memorial at Đồng Lộc National Shrine in VN. I study and teach the Bible and Buddhism. In 2009 I founded and still manage on positive thinking and two other blogs on Buddhism. In 2015 a group of friends and I founded website CVD - Conversations on Vietnam Development ( I study the art of leadership with many friends who are religious, business and government leaders from many countries. In October 2011 Phu Nu Publishing House in Hanoi published my book "Positive Thinking to Change Your Life", in Vietnamese (TƯ DUY TÍCH CỰC Thay Đổi Cuộc Sống). In December 2013 Phu Nu Publishing House published my book "10 Core Values for Success". I practice Jiu Jitsu and Tai Chi for health, and play guitar as a hobby, usually accompanying my wife Trần Lê Túy Phượng, aka singer Linh Phượng.

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