Buyer beaten for returning bottle of juice in Vietnam’s Da Lat

TUOI TRE NEWS

Updated : 06/01/2017 15:00 GMT + 7

A female customer was violently beaten on Wednesday by the owners of a store selling local delicacies in Da Lat City after attempting to return a bottle of mulberry juice she had been tricked into buying.

The victim suffered from flesh injuries and was taken to the hospital for treatment.

Tran Ngoc Bich, 44, was driving her niece around Da Lat on Wednesday when a man on a motorbike approached the pair and invited them to a local mulberry garden where he said they could buy freshly picked mulberries for VND20,000 (US$0.88) per kilogram

Interested in the offer, Bich followed the man to Bang Nhu Delicacy Store at number 270 Phu Dong Thien Vuong Street, where fruit jams, preserves, and juice are sold.

Here Bich was told that she would only be given directions to the mulberry garden on the condition that she bought something from the store.

Left with no choice, Bich bought a bottle of mulberry juice for VND100,000 ($4.41) and was led to the mulberry garden as promised.

However, the gullible tourist was shocked when she was told that the price per kilogram of fresh mulberries at the garden was actually VND150,000-180,000 ($6.61-7.93), far more expensive than the VND20,000 the man had advertised.

Finding the price unacceptable, Bich returned to the store where she bought the mulberry juice and asked to be refunded for the product she had been tricked into buying.

After store employees refused to comply, Bich demanded she speak to the owner.

According to Bich’s statement at the local police station, the store owner arrived shortly afterwards on a motorbike, accompanied by a woman, supposedly his wife.

Together with their employees, the couple came at Bich, cussing and beating her violently until she hit her head on a nearby car and passed out.

Bich was taken to the hospital after the ordeal where doctors said she suffered from flesh injuries on her hands and head.

Trả lại nước cốt dâu, du khách bị đánh nhập viện ở Đà Lạt

Tran Ngoc Bich (L) after she is discharged from hospital. Photo: Tuoi Tre

At the police station, the store owner Luong The Vinh, 32, admitted to the beating, though he maintained that Bich’s hand and head injuries had been caused by her falling by herself.

According to Vinh, his actions were instigated by Bich slapping his wife and raising her voice while pointing her finger offensively at the store banner.

Mai Anh Dao and Phu Dong Thien Vuong streets, near the popular attraction Thung Lung Tinh Yeu (Valley of Love), in Da Lat City are filled with delicacy stores where ‘brokers’ are often hired to trick tourists into buying products with the promise of visiting mulberry gardens.

The administration of Lam Dong Province has attempted to rectify the activity multiple times without much success.

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This entry was posted in Da Lat, Du lịch - Tourism and tagged , , by Trần Đình Hoành. Bookmark the permalink.

About Trần Đình Hoành

I am an attorney in the Washington DC area, with a Doctor of Law in the US, attended the master program at the National School of Administration of Việt Nam, and graduated from Sài Gòn University Law School. I aso studied philosophy at the School of Letters in Sài Gòn. I have worked as an anti-trust attorney for Federal Trade Commission and a litigator for a fortune-100 telecom company in Washington DC. I have taught law courses for legal professionals in Việt Nam and still counsel VN government agencies on legal matters. I have founded and managed businesses for me and my family, both law and non-law. I have published many articles on national newspapers and radio stations in Việt Nam. In 1989 I was one of the founding members of US-VN Trade Council, working to re-establish US-VN relationship. Since the early 90's, I have established and managed VNFORUM and VNBIZ forum on VN-related matters; these forums are the subject of a PhD thesis by Dr. Caroline Valverde at UC-Berkeley and her book Transnationalizing Viet Nam. I translate poetry and my translation of "A Request at Đồng Lộc Cemetery" is now engraved on a stone memorial at Đồng Lộc National Shrine in VN. I study and teach the Bible and Buddhism. In 2009 I founded and still manage dotchuoinon.com on positive thinking and two other blogs on Buddhism. In 2015 a group of friends and I founded website CVD - Conversations on Vietnam Development (cvdvn.net). I study the art of leadership with many friends who are religious, business and government leaders from many countries. In October 2011 Phu Nu Publishing House in Hanoi published my book "Positive Thinking to Change Your Life", in Vietnamese (TƯ DUY TÍCH CỰC Thay Đổi Cuộc Sống). In December 2013 Phu Nu Publishing House published my book "10 Core Values for Success". I practice Jiu Jitsu and Tai Chi for health, and play guitar as a hobby, usually accompanying my wife Trần Lê Túy Phượng, aka singer Linh Phượng.

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