ejournals – Mark A. Ashwill
Mark A. Ashwill is director of the Institute of International EducationVietnam. Address: Institute of International Education (IIE), C9-Giang Vo, Ba Dinh, Hanoi, Vietnam. E-mail: firstname.lastname@example.org. The longer version of the article (and Web-based resources) can be obtained by contacting the author.
Unscrupulous companies often make unsubstantiated and sometimes false claims about their products and tend to prefer uninformed consumers. Conversely, reputable ones provide accurate information and call on their customers to educate themselves about what they are selling—even encouraging them to engage in comparison shopping. In fact, one wellknown US discount clothing company has adopted this concept as its slogan: “An Educated Consumer Is Our Best Customer.” Continue reading “US Institutions find fertile ground in Vietnam’s expanding higher education market”