world bank – FEBRUARY 07, 2022
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Three years ago, Dinh Thi Huyen had a vision: her cooperative farm in Van Ho district, Son La Province, could improve living standards for her Muong ethnic minority community—if only their local specialty rice could reach more customers in Hanoi and tourist locations. Today, holding a beautifully packaged box of Seng Cu rice, she reports that there has been a doubling in the number of farmers working with the cooperative and a 20-percent-increase in their incomes.
“Our product has better quality, a recognized brand name, and a stronger position in the national market,” she says.











