Fall is always a good time to create new habits, and coffee chains know it.
These days, they are desperately trying to find any excuse to get you to drink their java.
Many chains used National or International Coffee Day, just passed, as a reason to offer their coffee at a discount, or even for free — with some conditions, of course.
For restaurant operators, there’s no better hook than coffee to get repeat business. It’s a great scheme that seems to be working for some. Given what’s looming on the horizon, however, offering free coffee may no longer be an option for businesses.
Coffee demand around the world is shifting. Europe still accounts for almost one third of the coffee consumed worldwide, but China has doubled its consumption in just the last five years. Tiếp tục đọc “How the coffee industry is about to get roasted by climate change”







