Brands in Vietnam are hiring celebrities or ‘social media influencers’ to promote their products via the Facebook Live feature, a new form of commercials allowing them to defy both the advertising and tax rules.

Facebook Live, launched in August 2015, is a live video streaming service allowing users of the world’s largest social network to broadcast themselves live and communicate with their audience in real time. Tiếp tục đọc “Facebook livestreaming a new medium for celebrity ads in Vietnam” →