Strict rules implemented to stop unwanted messages and advertising

15/10/2020    09:22 GMT+7 vietnamnet

Nguyen Khac Lich, deputy director of the Information Safety Department under the Ministry of Information and Communication, talks to VietNamNet about measures to prevent spam messages and unwanted advertising.

Nguyen Khac Lich, deputy director of the Information Safety Department. Photo: VNN

What are the new points contained in Decree 91/2020 regarding all forms of advertising via telecommunications, including SMS, email and calls?

Decree 91/2020 was issued in August 2020 to govern all forms of advertising via telecommunications such as SMS, email and phone calls. The decree introduces a wide range of new restrictions on telemarketing and corresponding sections. Any texts, emails or phone calls that are not compliant with the requirements will be deemed spam.

Under the decree, telemarketers are not permitted to make any calls before obtaining the prior consent of the targeted consumers.

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Facebook livestreaming a new medium for celebrity ads in Vietnam

Local tax and advertising authorities are not really happy with the new trend

By Tuoi Tre News

December 11, 2017, 15:00 GMT+7

Facebook livestreaming a new medium for celebrity ads in Vietnam
Two women watch a celeb promoting a product via Facebook Live in this photo taken in Ho Chi Minh City. Photo: Tuoi Tre

Brands in Vietnam are hiring celebrities or ‘social media influencers’ to promote their products via the Facebook Live feature, a new form of commercials allowing them to defy both the advertising and tax rules.

Facebook Live, launched in August 2015, is a live video streaming service allowing users of the world’s largest social network to broadcast themselves live and communicate with their audience in real time. Tiếp tục đọc “Facebook livestreaming a new medium for celebrity ads in Vietnam”

E-mail click rates plunge 12.5% in Asia Pacific

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E-mail click rates in Asia Pacific in Q3 2016 (July to September) have plunged 12.5% from Q2 – a likely consequence of a 53% increase in the average number of e-mails delivered per company at the same period, the latest study from Epsilon showed.

The analysis was compiled from 772 million e-mails sent by approximately 60 company in Q3 2016 across Australia, mainland China, Hong Kong, Japan and Singapore.

E-mail open rates also showed a mild drop from 16.6% to 16.4%. In Q3 2015 the e-mail open rates was 19.6%. Non-bounce rates decreased slightly to 96.2% from 96.7% in Q2 2016 and are slightly higher than Q3 2015 (95.1%). Among all the email sent,  triggered messages accounted for 1.8% of total email volume in Q3 2016, above Q2 2016 (1.2%) and higher than Q1 2016 (0.8%). Tiếp tục đọc “E-mail click rates plunge 12.5% in Asia Pacific”