December 15, 2022Posted byVietnam BriefingWritten byMark BarnesReading Time:4 minutes
Intellectual property (IP) law reform and enforcement in Vietnam has been at the center of a broad range of trade agreements the country has signed onto. But change has been slow, and enforcement has been lacking. Here’s how a spat between a cartoon wolf and a cartoon pig could change that.
The owners of the UK’s Peppa Pig, EOne, are suing Vietnam’s Sconnect, the owners of popular YouTube cartoon Wolfoo, alleging trademark and copyright infringement. More specifically, EOne is alleging Sconnect created Wolfoo to look and feel like Peppa Pig to imply the two cartoons were connected.
In its complaint, EOne claims that parts of Wolfoo’s audio have been taken directly from episodes of Peppa Pig and that images of Peppa Pig herself appear on items like clocks and watering cans in the background of Wolfoo videos.
This is currently before the courts in the UK.
But the courts have not been EOne’s only means of recourse.
YouTube, for example, took down 2,000 Wolfoo videos from August to October this year for copyright infringement at the request of EOne. This cost Sconnect US$2 million in lost revenue up to October, according to their own estimates.
In response, Sconnect has made overtures to the Vietnamese government looking for support. It has also countersued in Vietnam and has launched a lawsuit in Russia where, earlier in the year, a copyright infringement case brought by EOne was dismissed in response to sanctions imposed over the war in the Ukraine.
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