E-mail click rates in Asia Pacific in Q3 2016 (July to September) have plunged 12.5% from Q2 – a likely consequence of a 53% increase in the average number of e-mails delivered per company at the same period, the latest study from Epsilon showed.
The analysis was compiled from 772 million e-mails sent by approximately 60 company in Q3 2016 across Australia, mainland China, Hong Kong, Japan and Singapore.
E-mail open rates also showed a mild drop from 16.6% to 16.4%. In Q3 2015 the e-mail open rates was 19.6%. Non-bounce rates decreased slightly to 96.2% from 96.7% in Q2 2016 and are slightly higher than Q3 2015 (95.1%). Among all the email sent, triggered messages accounted for 1.8% of total email volume in Q3 2016, above Q2 2016 (1.2%) and higher than Q1 2016 (0.8%). Tiếp tục đọc “E-mail click rates plunge 12.5% in Asia Pacific”
CVD 