VietNamNet Bridge – Many e-commerce floors have opened to great fanfare, while others have shut down quietly.
The online retail market is considered very attractive with 9 out of 10 Vietnamese consumers having smartphones as shown by a Nielsen report.
The online retail market is considered very attractive with 9 out of 10 Vietnamese consumers having smartphones as shown by a Nielsen report.
Meanwhile, Trang Bui from JLL Vietnam commented that the number of credit card holders is increasing, which is a factor that will change consumer behavior.
However, despite the attractive factors, many online retailers still fail. In August, Lingo.vn suddenly shut down without any notice in advance. Tiếp tục đọc “Vietnam’s online market: Some shut down, others pocket big money”
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