Việt Nam is the third largest shrimp producer and the largest giant tiger prawn producer in the world. Shrimp is a major export item, but it lacks brand value.  Đào Đức Huấn explains why. The director of the Agricultural Development Centre also tells Vietnam News Agency it is not too late to build a national brand for Vietnamese shrimp in the global market.

Vietnamese shrimp products have been exported to 90 markets worldwide. Recent years have seen high growth in shrimp exports. Does Vietnamese shrimp have brand identification in the world market?

In 2016, Việt Nam earned US$3.1 billion from shrimp exports, overtaking Thailand as the world’s largest shrimp exporter. Major shrimp export markets included the US, the EU and Japan. Tiếp tục đọc “VN shrimp brand: difficult, but not too late” →