VietNamnet Bridge – Vietnamese choose foreign rice not because the latter is better, but because Vietnamese enterprises don’t know how to build their brands, experts say.
According to VIBIZ, the market research and analysis website owned by Global Yoilo JSC, 64 percent of rice in the domestic market is Vietnamese but is labeled as foreign rice so that sellers can make higher profits.Meanwhile, 53 percent of consumers say they like foreign rice grown in Thailand, Cambodia and Japan.

Vietnamese choose foreign rice not because the latter is better, but because Vietnamese enterprises don’t know how to build their brands

A report of the company said of the 67 rice products in the domestic market, only 21 products are given Vietnamese names.

Nguyen Van Nam, a renowned economist, and former head of the Trade Research Institute, said the report does not surprise him.

However, he believes that the problem is not the low quality of Vietnam’s products, but the branding strategy followed by Vietnamese enterprises. Tiếp tục đọc “Vietnamese rice labeled with foreign names sells better than domestic brands” →