An increasing number of new players are entering the Vietnamese beauty market as local consumers are becoming more conscious of beauty treatment and products.

Nguyen Van Minh, vice chairman of the Vietnam Essential Oils, Aromatherapy and Cosmetics Association, is confident that the market will maintain its bullish trajectory in the coming years.

In 2017, around 200 foreign beauty brands have entered Vietnam, especially Thai and Korean companies. Tiếp tục đọc “New entrants heat up Vietnamese beauty market” →