VietNamNet Bridge – Some years ago, analysts predicted that modern distribution channels would develop rapidly in Vietnam as income continued to rise. 

The prediction has been realized, but convenience stores, not large supermarkets, are the favored channel.

Market analysts have found that consumers now prioritize convenience when choosing shops. They are no longer excited about the opening of new hypermarkets as they were in the past, but often prefer to shop at convenience stores near their houses. Tiếp tục đọc “Consumers prefer small convenience stores over giant supermarkets” →