by Daisy Nguyen
In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Tiếp tục đọc “Starbucks, Coffee Bean, and Tea Leaf losing to Vietnamese chains” →

